Many people ask the best way to make social media work for their brand. The only problem is, no one knows. Almost weekly, the big social media platforms change their algorithms that makes reaching potential customers harder and harder.
With the big three now relying on their ad platforms, you can rest assured that it's not easy to get your content seen organically. Twitter, Instagram, YouTube and Facebook are still the best possible way to get your story out, but you have to be strategic about it.
WHAT'S YOUR SOCIAL STRATEGY?
Companies that succeed at social are the ones that are consistent. At Tangerine, we have a full time marketing team that is responsible for creating and posting content daily. If you don't have this resource, then find someone on your team that is passionate about it and let them (with your oversight) run your accounts.
We promote certain posts with paid ads on Facebook and Instagram, but not that often. What we really want is for our staff and our followers to share, like and comment on our posts. This starts the organic process of people not associated with your brand to see your content.
INVEST FOR QUALITY
We suggest that you invest in a few things to make sure your posts look professional and thought out. For example, all four of our salons are equipped with Diva Ring LIghts, so that our Instagram and Facebook photos stand out from just iPhone photos, etc.
We also have a couple of Canon 70d DSLR cameras and quality lens' for our YouTube channel. This makes our content represent our brand with exceptional quality.
IT'S NOT HOW YOU START THE RACE, IT'S HOW YOU FINISH
You aren't going to get 100,000 followers on Instagram overnight, but by starting today, you will start to see your influence in social media grow. At the end of the day, the influence of social media is limitless, so shoot for the stars.